Short and Sweet: Your Voice is your Biggest and most Important Marketing tool, ever!
I just watched a gazillionaire presenter give a workshop on a new, high-fangled, big whoop product that will "sky-rocket" your business to the moon and back. Well, guess what! I couldn't bear watching him pace on the stage AND I couldn't really follow the content of what he had to say because he was speaking in a manner that was VERY DISTRACTING. Here he is, teaching away, trying to convice his workshop attendees to consider his point of view and his new "big Whoop" product for internet marketing, while he was shooting himself in the foot (without realizing it). I wanted to call him up and coach him (for one of his gaillions, of course).
Shorter and Even Sweeter: Your (and my) Voice is far more important than you could ever imagine in terms of successful marketing. What do I mean by marketing? Any time you are "out there" discussing what you do, the services you offer, the benefits your clients/patients/customers will receive by being involved with you and your products, you are marketing. I don't mean "hard sell" marketing. I can't stand that, and run the other way when I sniff that in the atmosphere. I mean sales through genuine service. I mean genuine enthusiasm about what you have to offer to the world because it can make such a fabulous difference in someone else's life.
And how do we convey what we do, what we have to offer, what value and benefit we can bring to the life of another? Primarily, through our voices and/or the written word.
Most people do NOT consider the impact their voice has on other people's ears. It is high time everyone did.
How you sound, how intelligible you are, how easily understandable you are, etc., will have a profound effect on the person listening to you.
I turned off the video presentation given by the gazillionaire. I thought, "Oh, oh"...when they introduced him as an energetic, fast speaker. That is not a good sign or necessarily an effective way to speak. Fast does not equal wonderful. It simply doesn't. It doesn't even mean energetic. It means fast, and probably it means someone is in love with what they have to say, without giving a thought to the fact that my and your ears cannot follow quickly enough to "get" the intended message/meaning.
Slow down. Do not speed-speak or mumble. Consider your impact on other people's ears. And strive to speak your best.
Call your voice coach if you need help with this. I am that coach!
Blessings,
Nicki
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